One of the biggest Belarusian manufacturers of clothing for whole family Elema Company becomes the official partner of Football Club Dynamo Brest.
This partnership will increase the audience of Elema brand and attract additional attention to all parties of the collaboration.
Development Director of Dynamo Brest Victor Radkov:
“We are happy to reach agreement on partnership between our companies within such a short term. The negotiations have been held for less than a month. The two dynamically developing brands have united to become even more successful. The cooperation with us opens for Elema Company new audience. Such an extraordinary step will rapidly introduce the brand from a new side: if earlier Elema clothing associated with only outer clothing for middle-aged and elderly women, then now it’s reaching youth audience and becomes a family brand. Such an approach is similar to the idea of our football club – the work with family audience.
We are glad to introduce a video, where you can see the reference to the bright feature of Brestskiy Stadium – starry sky, and to the fact that many beautiful girls support Dynamo Brest, visiting every team’s match.”
The Head of JSC Elema’s commercial department Natalia Sinyaeva:
“This is our first experience in working with the sports audience. It’s an important step for us, as we’d like to announce that Elema brand is developing, and soon in the network of our shops there will be introduced clothing not only for women, but also for men and kids – for whole family. The video turned to be bright and dynamic, and we hope it will attract additional attention to our new collection.”